Say Yes to the Dress? ... Say whaaaat?

Another guilty pleasure: the show "Say Yes to the Dress" on TLC.

I just watched the most ridiculous episode. One bride brought her parents, her fiancé, and her fiancé's parents. Okay, kinda weird, but to each her own. Her parents were moderately critical, his parents were moderately critical, and he was an absolute jerk.

She wore a trumpet style. He thought it made her butt look big.
She wore a ballgown with ruching. He thought the ruching looked like the gills on a fish.
She wore beads. He thought it was too beaded.
She wore simple. He thought it was too plain.
She wore an A-line. He thought it was too pouffy.
Another A-line. Not pouffy enough.

When the consultant asked what looked good about the second last gown, in front of both their parents, he declared that the only good feature about one dress was that her boobs looked good.

If any man said that in front of my parents, I would be livid. Her parents should have been offended, or at least embarassed. His parents should have been ashamed that their son would say something like that in public.

And how did they react? The mothers both giggled, as if he was a naughty boy. Why do we accept such sexism? Granted, editing can leave out the remainder of conversations preceeding that comment, as well as the conversations that followed. That was, at best, a private comment; but given the audience, it was a sexist comment. He knew he was being filmed for a show.

How do we, as women, tolerate such blatant sexism? I am not about to suggest a feminist tirade on all men all the time, but when someone close to you says something that is inappropriate, please politely and calmly let them know that such comments are inappropriate.

"The only thing necessary for the triumph of evil, is for good men to do nothing."
(I realize the irony of using a gender-specific quotation; however, I am comfortable quoting 'men' because at that time it was used to refer to all people.)